(Summary description) How to deal with the b2c market? For most printing companies, BtoC (Business to Customer) has become an unavoidable market, not only because of the growing consumer base, but also because the threshold of this market is not high.

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How do printing and packaging companies deal with the b2c market?

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Time of issue:2019-06-12
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How to deal with the b2c market? For most printing companies, BtoC (Business to Customer) has become an unavoidable market, not only because of the growing consumer base, but also because the threshold of this market is not high. So more and more commercial printing companies want to invest in several digital presses and then build a website portal to share a cake in this market. But things are far from being as simple as they think. The BtoC market puts new demands on the color management capabilities of enterprises. More importantly, companies are facing a completely different customer base.

Market challenge

Not only in the UK, the BtoC market has gradually demonstrated its irresistible appeal, and more and more printing companies are looking to enter the growing B2C market to offer consumers a photo album, gift card or other customizable product.

“But this is very strange to us.” 21 Colour, a commercial printing company based in Glasgow, England, whose director Trevor Price said he is not talking about a new printing technology, but trading with ordinary consumers. 21 Colour is a successful company that prints brochures and other commercial products for commercial organizations, but creating a new business unit to provide photo-products to the average consumer is a challenge. In the BtoC field, printing companies are not facing more technical challenges. Consumers have completely different expectations for trading with companies.

Fickle consumer

Grasping the needs of consumers is far more complicated than installing some new hardware devices. They are fickle, and printing companies need to adapt to them, but how do you attract their attention?

Tom Pickford, the business development manager of a custom home decor printing company, believes that the most important thing for a printing company is to realize that consumers are completely different from the customers we have been with.

“Our customers in the past will pay more attention to technology, and what they value is what equipment we have,” he said. “But in the BtoC market, consumers are only interested in images. They would think, 'I don’t plan to go shopping and get a roller blind, I get a roller blind because it means I can have this amazing picture.' ”

This is the fact that trading in the BtoC market has become more emotional and it is very difficult for the printing industry to understand it.

Select product

Since the consumers we face are very emotional, it is very important to provide what kind of products. The choice of product is not a simple process, a creative idea is hard to come by. If you have a unique idea, you must make sure you have a market; if you want to enter a market that has already developed, such as photo albums, you must make sure that your product can bring something different.

After having a product, companies must determine who the customer is and how to convince them to pay for your product. For some companies, there are specific criteria to narrow down the target consumer and find out the information of the target consumer, not just the most basic information. We need to promote our products through a wide range of marketing activities. In the future, companies need to build a customer database and develop targeted marketing strategies.

Consumer experience

When we have products and clear target consumers, we need to create a very good consumer experience for them. This means that the configuration of the network platform and the ordering of the product system are very simple and can work for 24 hours. As a customer, no one likes to download the software provided by the printing company to the desktop to prepare various materials. Only by letting customers enjoy the right consumer experience can they be your most loyal customers.

21 Colour's Trevor Price said: “Our platform has evolved to be more flexible and user-friendly, but it still needs to be interesting. Making a book should be a fun thing, when the printing company is thinking about how to make software and This is important when setting up the operation process."

Once you let your customers enjoy the fun of buying with you, you can start to get in touch. This is often decisive, especially when consumers can easily select services using the web.

Many companies are very good at this. A British company uses its regular evaluations to develop more products such as self-adhesive printed business cards, sealed envelope signature cards, etc., and also improves customer satisfaction. One of the core products of this company is to provide customers with business cards.

Consumers are also products

When printers decide to enter the B2C market, they need to keep in mind that consumers themselves are part of the product. Ultimately the customer is deciding what you are selling and how you sell them. Any great idea, if no one buys it, then it is nothing. So finding a suitable product is only half the battle, and the way and experience of attracting customers is just as important.

Food safety: Pesticide Reduction imperative Time: 2011-06-01 11:33 Author: admin Click: Food safety: Pesticides recent reduction imperative, heard the news about food safety: the abuse of food additives, Jiangsu The melon farmers' use of swelling agents to cause watermelon bursts, as well as reports on special dishes, have once again triggered concerns about food safety, especially agricultural food safety. In the face of the food safety situation of continuous fermentation and the concerns of consumers, the state has held a special high-level food safety conference and has successively issued a series of measures.

Among them, the measures just promulgated by the Ministry of Agriculture to promote the green prevention and control of crop pests and diseases have particularly attracted the attention of the author. The measure aims to replace the use of pesticides with green prevention and control, and to reduce the various food safety hazards caused by the use of pesticides from the source, so as to provide consumers with safer and more reliable agricultural products. One of the highlights of this measure is the clear coverage of green coverage and pesticide reduction targets.

As we all know, pesticides are harmful to health and damage the environment, but the consumption of pesticides in China is still increasing year by year. In 2009, China's pesticide application rate reached 1.7 million tons, making it the world's largest pesticide producer and user. At the same time, China is also increasingly feeling the negative impact of pesticides. In addition to the long-term damage to the health of pesticides that are widely known to all, China's water bodies and air are also polluted by pesticides, such as the Yellow River. Organic phosphorus pollution in the Huaihe River, Liaohe River and Haihe River Basin and organochlorine pollution in the Pearl River Basin, high concentrations of pesticides such as endosulfan were found in the air of Guangdong and other places. Obviously, a clear target for pesticide reduction will help reduce the negative impact of pesticides on food safety and ecological security in China.

It is precisely because of the various hazards of pesticides that countries around the world have long started to chase and intercept pesticides, such as banned pesticides and set targets for pesticide reduction. The Fifth Conference of the Parties to the Stockholm Convention, held recently in Geneva, Switzerland, has added endosulfan to the Convention's banned pesticides and will ban the use of endosulfan in a comprehensive manner worldwide. Some countries, such as Sweden, have 15 years of experience in implementing pesticide reductions. The country has successfully reduced the use of pesticides by 75% in 15 years by setting national pesticide reduction targets in stages. It can be seen that the formulation of pesticide reduction targets is an effective means to reduce the use of pesticides for food safety and environmental damage.

According to the "Opinions of the General Office of the Ministry of Agriculture on Promoting Green Prevention and Control of Crop Pests and Diseases", during the "Twelfth Five-Year Plan" period, it will take the lead in the vegetable bases in Dazhong City, the vegetable base in Nancai North, the anti-season vegetable base in the north and the horticulture in the Ministry of Agriculture. The product standard park will demonstrate and promote the green prevention and control technology of crop pests and diseases. Strive to reach the end of the "Twelfth Five-Year Plan", the green prevention and control coverage of vegetables, fruits and tea pests in the country will reach more than 50% of the planting area, and the green prevention and control coverage of other crop pests and diseases will reach more than 30%, and the use of chemical pesticides in the green prevention and control implementation area Reduce the use of more than 20% to ensure the safe use of pesticides and the quality and safety of agricultural products.

At present, pesticides used in vegetable, fruit and tea cultivation in the country account for about 40% of the national use, and other crops account for about 60%. According to the green prevention and control coverage area and reduction target set by the Ministry of Agriculture, by the end of the “Twelfth Five-Year Plan”, China can reduce the use of pesticides by 8%. The current rate of pesticide loss in China is very high. Some data show that the rate of pesticide loss in China can reach 70%~80%. Therefore, the target of 8% reduction is obviously inconsistent with the current excessive use of pesticides in China. It is necessary to gradually reduce the use of pesticides. The target is increased to 40% or even higher.

For China, the reduction of pesticides will be an important step in the transition of China's agriculture to a more modern and ecological agriculture. Promoting green prevention and control technology, increasing the coverage area of green prevention and control, and setting targets for pesticide reduction will fundamentally reduce the use of pesticides, which will better protect China's food safety and ecological security.

On the presence of fine metal plastic packaging mainly a matter of time: 2011-03-28 08:18 Author: admin Hits: Talking about the existence of sub-fine plastic metal packaging metal packaging through the main issues carry great, well-industrial system has been formed and Class,

However, compared with the international prosperous countries, compared with the requirements of social development and national economic growth and export packaging from time to time to change and advance, in terms of quality categories, new product technology content, technology development level, metal packaging scale layout, talents, etc. The gap in foreign countries is still relatively large, and there are still many shortcomings. The second is:

1. The scale of the enterprise is not economical: the metal packaging enterprises are mainly small and medium-sized, the industrial concentration is not high, the world-class metal packaging enterprise group with outstanding main business, independent intellectual property rights and central competitiveness has not formed yet, and the metal packaging industry has not formed. Still in the growth stage than other packaging industries.

At present, the annual consumption of 1,400 metal packaging enterprises in the country is 1.4 million tons, and the number of enterprises above 10,000 tons is lacking 60, accounting for only 4%. The average annual consumption of each company is only 1,000 tons.

2. Heterogeneous competition and lack of innovation: in the field of metal packaging, we focus on packaging manufacturing and investment, but lack of input and service for independent intellectual property rights in process, technology, management and packaging design, and few conclusions, and gaps with foreign countries Very big. From the perspective of industrial efficiency, Western Europe's current metal packaging uniform annual unit tinplate consumables invention benefits 320 million yuan / ton, while in the next country the target is 190 million yuan / ton, Western Europe metal packaging industry unit spending 70% more than China. From the number of metal packaging patents, the number of patents held by the top 2 companies in China's international metal packaging is less than 20, while the number of Japanese Western cans registered in China is 58, so international metal packaging companies must Increase investment in research and development, metal packaging companies with independent research and development capabilities will occupy a disadvantage in the future competition.

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