1. The market environment is getting better and there is huge potential and growth space. China is a huge consumer group with a population of 1.3 billion. It has abundant industrial products, agricultural products and export commodity resources. In addition to the rapid development of the beverage industry, the development of new industries such as chemicals, cosmetics and pharmaceuticals has also provided a huge growth for metal packaging. space. Moreover, the 2008 Olympic Games, the 2010 World Expo and the investment of multinational companies in China have greatly boosted the demand for packaging. It is estimated that the next 5 to 10 years will be an opportunity for the metal packaging strategy. According to the trend of China's metal packaging industry sales expenditure in 2007, it is estimated that the production and sales in 2015 will far exceed the original planning objectives of the country.
At present, the relationship between the consumption level of per capita packaging products and per capita GDP in China is quite different from that in the international market. China's metal packaging industry has great potential. Especially after the participation of the Chinese economy in the WTO, corporate competition will shift from price competition to brand competition and service competition. Competition in scale and strength. This brings a new growth opportunity for the development of China's packaging industry.
2. Scale and specialization are the development direction of ancient metal packaging. In the next three to five years, the metal packaging industry will face a one-sided transformation and upgrading of scale, group, specialization, lean manufacturing and clean consumption: from a single consumer enterprise to a cross-regional group; from intensive management to precision, Digital and superstitious transformation, thus improving the management level and entry threshold of the industry and reducing the gap with foreign countries. Metal packaging companies with their own brands and intellectual property rights can choose to gradually become a large metal packaging group after the acquisition of small packaging companies.
3. Reduction of metal packaging and energy saving, as well as promotion of the metal packaging industry around the development of circular economy.
The state has successively introduced and implemented circular economy and clean consumption legislation, formulated relevant regulations, and implemented special support for clean consumption, waste control and purification of harmful substances. It is estimated that UV printing, computer networks and digital printing technologies will be lost. use. Promote emission reduction, energy conservation and consumption reduction by efficiency and speed, increase resource occupation, create waste-type enterprises, develop circular economy, and continue to carry out.
Chinese metal packaging carries out thoughts
1. Master opportunities, increase investment, and expand scale.
Grasp the opportunities in the market, increase investment in equipment, technology, management and talents, reduce the gap with similar enterprises in the country, and ensure that the economies of scale change from quantitative economy to economic benefit.
2. With technology improvement, brand building, advanced marketing and intensive integration of small and medium-sized enterprises, the implementation of “combined development” will enhance and strengthen the overall level of metal packaging, and build the ability to compete and collaborate with multinational companies.
In addition to hardware equipment, technology improvement should pay more attention to product design process and process reengineering; the focus of brand building is to build a national brand of metal packaging in China; the advanced marketing form is to provide processing solutions and provide value-added services from the original single selling products. Service transformation; the intensive integration of SMEs focuses on combining innovation, qualitative change and quantitative change, and through cooperation to achieve win-win cooperation.
3. Strengthen emission reduction, consumption reduction and clean consumption, and create green enterprises and green products. Around the metal packaging materials, the cost is large, the proportion of cost is high, and the development and discussion of “reduction” and “thinning” are emphasized. The focus is on the increase rate of metal packaging materials, the increase rate of auxiliary materials, and the increase in power consumption. Rate, the rate of increase in the consumption of public resources, the application rate of waste data, and the application of data recovery in the processing process.
4. Enhance communication and collaboration. Exchanges and collaborations include alliances and exchanges between enterprises, exchanges and collaborations between enterprises and upstream and downstream industries, between international and foreign metal packaging industries, between enterprises and institutions, and promote the well-being, continuation and rapid development of the metal packaging industry. .
5. Focus on metal packaging companies to create a community of interests. The experience and practices of the international metal packaging, combined with the practice of China, actively carry out the coordination of the industrial chain, constitutes the packaging container manufacturing as the leader, combined with the cover factory, printing factory, paint factory, combined with aluminum, steel and other original data manufacturers, combined with packaging Equipment companies such as machinery form an industry chain that is closely linked and strengthens the ability to respond to wars and risks.